Post by account_disabled on Feb 28, 2024 6:13:14 GMT -5
The evolution of the role of the press officer and its new tools Digital natives will never understand. They will fall under the hipster charm of vinyl, but they will never know what it means to rewind the cassette tape 13 times to find the song they want to listen to. They won't be moved by a floppy disk, they won't know the drama of finding telephone booths that only accept the card, when you have 200 precious lire in your pocket which gives you access to the basis of distance communication: the local call. Rogue nostalgia. Nostalgia that probably does not affect the person who, thanks to new and revolutionary tools, has seen his profession revolutionized: the press officer .
In this article we will bring out the past and Paraguay Phone Number present " tools of the trade" from the communication museum : Sara Mariani , the Charon who will accompany us from the side of the iPad to that of the fax and the telephone, will tell us about her "background" . Thanks to her, we will understand to what extent technological evolution has been capable of shaping and reinventing the press office . Sara Mariani Sara Mariani , web writing and content marketing expert, with years of experience as a press officer behind her . She is too young to help us reconstruct the prehistory of the press office, experienced enough to help us reach the shores of past eras of this profession. How long has it been since a press officer used the fax to spread news? SM: Enough to keep me from being an eyewitness.
From the stories of older colleagues I know that it was used until the end of the nineties: the press release was sent via fax and the press kit was hand -delivered by an "escort" in the editorial office. When I started doing this job instead (early 2000s), the press release was a simple word file that you attached in the text of the email, typically with 2 images (one horizontal and one vertical). The journalist then did everything else... fax And now? SM: Now everything has changed because the press release follows a model based on the web, and is in fact defined as "social press release " or "web 2.0 release." This means a press release written according to the rules of web writing with multimedia content (images, videos, podcasts) and conveyed through a newsletter sending system .
In this article we will bring out the past and Paraguay Phone Number present " tools of the trade" from the communication museum : Sara Mariani , the Charon who will accompany us from the side of the iPad to that of the fax and the telephone, will tell us about her "background" . Thanks to her, we will understand to what extent technological evolution has been capable of shaping and reinventing the press office . Sara Mariani Sara Mariani , web writing and content marketing expert, with years of experience as a press officer behind her . She is too young to help us reconstruct the prehistory of the press office, experienced enough to help us reach the shores of past eras of this profession. How long has it been since a press officer used the fax to spread news? SM: Enough to keep me from being an eyewitness.
From the stories of older colleagues I know that it was used until the end of the nineties: the press release was sent via fax and the press kit was hand -delivered by an "escort" in the editorial office. When I started doing this job instead (early 2000s), the press release was a simple word file that you attached in the text of the email, typically with 2 images (one horizontal and one vertical). The journalist then did everything else... fax And now? SM: Now everything has changed because the press release follows a model based on the web, and is in fact defined as "social press release " or "web 2.0 release." This means a press release written according to the rules of web writing with multimedia content (images, videos, podcasts) and conveyed through a newsletter sending system .